'Moving Ahead. Touching hearts.'
It wouldn't be an exaggeration to say that Seiko's deep connection with athletics events began with the 1964 Tokyo Olympics. In following with the theme of "a scientific Olympics" presented by the organizing committee, Seiko developed 1,278 timepieces from scratch for the Tokyo Olympics, including timing devices for athletics events. As a result, the timing was of such high accuracy that it was said to be the first Olympic games without any contentions over finishing order and times.

Seiko and the World Athletics have built a wonderful relationship working together in various sporting competitions.
Let's explore some "key numbers" that mark the history of collaboration between Seiko and the World Athletics.
- 35 years: Since 1985, Seiko has been the official timer for World Athletics competitions. These two organizations have continued a 35-year partnership.
- 185 competitions: With Seiko acting as official timer over four World Athletics competitions each year, the 2019 IAAF World Championships in Doha was the 185th such competition.
- 3,300 people: In total, 3,300 staff members have participated in timing for sporting events. Our timing teams have bases in two locations–Japan and the UK–and teams are formed according to the equipment used, the scale of an event, and the location where it is held. At the 2019 IAAF World Championships in Doha, the timing team comprised 68 employees (12 from Japan, 2 from Malaysia, and 54 from the UK).
- 2 laps around the earth: Timing systems are kept at the bases in Japan and the UK. For the 16 IAAF World Championships alone, the distance traveled was equivalent to 2 laps around the earth.
- 32: 35 years as an official timer for the World Athletics Championships, Seiko has measured 32 world records.