Champion Launches Its Latest Collaboration Campaign

Champion sportswear was founded in 1919. Since its first launch the brand has collaborated with world-wide celebrities and influencers, and has partnered with numerous high-profile brands, becoming more global than ever in recent years.

Champion’s latest campaign features the one and only Muhammad Ali, under the common belief that “Champions are defined by how they carry themselves in sports and beyond.”

The legendary boxer and Champion share a loud message of authenticity, confidence, and inclusivity. Some of the powerful words in their campaign include:

• Confidence
• Conviction
• Dedication
• Giving
• Respect
• Spirituality

"CHAMPIONS AREN'T MADE IN THE GYMS. CHAMPIONS ARE MADE FROM SOMETHING THEY HAVE DEEP INSIDE THEM - A DESIRE, A DREAM, A VISION."

Interested in Champion for your travel retail business? Please contact Jason Restrepo – Category Manager for Apparel.